You, yes you!
Are you ready to build and boost your confidence?
To connect all the dots and dig deep to create your brand?
Style a genuine brand that truly reflects you?

Dig deep into your core, your abilities, and entrepreneurship, to find and define what makes you, YOU!

What is Branding?

Are you just starting out in your business, wearing so many hats you have no idea how to make it all look connected? Or you want a fresh start to what you’ve already been doing?

When you think of branding, you might think of a “logo” but branding is a way of identifying your product or service or… you. Today whether you are an entrepreneur or an employee we all have a brand. If you don’t create it one will get created about you, without your input.

Branding yourself, your business, your personal mission is a modern way of distinguishing yourself from the competitors and clarifying what it is that makes you the better choice.

Branding creates a voice for you or your company that reflects your message. And here’s the important part, consistency! All online communication and materials need the consistency of your brand. This brand, your brand, becomes the shorthand of what you stand for.


Clarify, Simplify, and confidently move forward with your brand!

TrueSelf Branding Day - April 2020

Being confident about you, your brand and knowing the next steps you need to take for your business is always on your todo list. Let’s get it done and move it off your list! Join 28 businesswomen in early April for a luxurious day at The Addison where we will turn the next steps into a cakewalk!

  • Morning Session ~ We will unpack that mysterious catchall word “branding” and unmask it, manage it, then move on to develop your own personal brand that you can evolve and shape in your own branded way.
  • Lunch ~
  • Afternoon Session ~ The “now what” step by step recipes on all the next moves you need to make. Clever help sheets, real-world actionable advice and how to manage your expectations of social media. This will make your branding stress into a piece of cake!
  • Bubbly Toast ~ It just wouldn’t be a conclusion without a bit of bubble!

Recent Workshop Participants...

  • If you give yourself the opportunity to experience the TrueSelf Branding workshop, led by the outstanding Michelle Balaun, be prepared to dig deep, be vulnerable, connect, make insights and bring your essence to all aspects of your life. Worthy every second of a full day, worth every penny. Take it from this Inspired Family Peacemaker 💚

    Yulimar Trumbo
    Yulimar Trumbo
  • Truly feeling bold and brilliant after the True Self Branding day with Michelle Balaun. Thank you, Michelle!

    Maritza Coscarelli
    Maritza Coscarelli
  • I had the pleasure of being part of “True Self Branding Workshop” It was a dynamic, engaging and interactive experience for me! This workshop was very insightful and made me realize the power in my self-branding. Michelle delivered in an excellent manner!!!

    Valentina Moretti
    Valentina Moretti
  • I am deeply grateful for all your guidance. The true Self Branding workshop launched my brand in a powerful way. I am excited to have you as a resource to guide me the rest of the way.

    Dilcia Morales
    Dilcia Morales
  • The workshop helped me focus on my strengths and driving forces. I learned how I am perceived (by others) and what motivates me to do the work that I do.

    Judy Joffe
    Judy Joffe
  • Michelle's "True Self" session was empowering and gave each of us what we needed to progress to the next step!

    Tricia Keyes
    Tricia Keyes
  • This has been a great workshop giving me clarity, insight, and confidence to follow my dream. Thank you for your support and guidance.

    Karen Good
    Karen Good
  • I am so grateful to have found Michelle Balaun on my path at the right moment. I struggled with keeping myself accountable with others due to my resistance to rules. Michelle has a way to communicate that makes accountability seem like pleasure, light and easy. In my sessions with Michelle, I also had a chance to face some limiting believes I was using as excuses to not move forward. In summary having Michelle as a mentor helped me to have an effective pitch ( I used to speak too much), my confidence when talking in public has improved, I have now tools to present a pitching deck, and I appreciate her sharing many other tools that have helped me grow my non profit organization aZul for Better Living, Inc.

    Sandra Raffaelli
    Sandra Raffaelli Founder and Co-creator
Contact Us

Thank you for your interest! Please send us an email and we will respond to you promptly.


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