Are you ready to build and boost your brand confidence?

TrueSelfBranding connects dots to engage your brand.

Style a genuine brand that truly reflects you.

Dig deep into your core, your abilities, and entrepreneurship, to find and define what makes you, YOU!

Michelle Balaun, Coach & TrueSelf Mentor

TrueSelfBranding guides you in branding yourself, your business or your personal mission is a modern way of distinguishing yourself from the competitors and clarifying what it is that makes you the better choice.

If all this branding stuff is overwhelming, but you know that you need it – knowing what steps to take next for your business should be a priority. I can help you boost your confidence and create a DIY plan to launch your brand whether you are an entrepreneur or an employee. Remember, if you don’t create a brand, one will get created about you, without your input.

Sign up so you will know when the TrueSelfBranding Day gets rescheduled!

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Clarify, Simplify, and confidently move forward with your brand!


What is Branding?

Are you just starting out in your business, wearing so many hats you have no idea how to make it all look connected? Or you want a fresh start to what you’ve already been doing?

When you think of branding, you might think of a “logo” but branding is a way of identifying your product or service or… you. Today whether you are an entrepreneur or an employee we all have a brand. If you don’t create it one will get created about you, without your input.

Branding yourself, your business, your personal mission is a modern way of distinguishing yourself from the competitors and clarifying what it is that makes you the better choice.

Branding creates a voice for you or your company that reflects your message. And here’s the important part, consistency! All online communication and materials need the consistency of your brand. This brand, your brand, becomes the shorthand of what you stand for.

TrueSelfBranding can be the catalyst to launch your dream into a brand!

Workshop & Branding Participants...

Working with Michelle is just what any entrepreneur is looking for. She is quick, witty, and so knowledgeable. I needed to get a handle on all my branding.  When I spoke to her she said, “I’m like your branding fairy godmother” and she is just that and so much more. She organized the mishmash I had in my head about where I wanted my business to go. Her ability to get my message and create a brand that reflects who I am as a professional is unique, strategic, and effective.

Eva Benmeleh, Psychologist, PhD

If you give yourself the opportunity to experience the TrueSelfBranding workshop, led by the outstanding Michelle Balaun, be prepared to dig deep, be vulnerable, connect, make insights and bring your essence to all aspects of your life. Worthy every second of a full day, worth every penny.
Take it from this Inspired Family Peacemaker 💚

Yulimar Trumbo, Founder,

I am so grateful to have found Michelle Balaun on my path at the right moment. I struggled with keeping myself accountable with others due to my resistance to rules. Michelle has a way to communicate that makes accountability seem like pleasure, light and easy. In my sessions with Michelle, I also had a chance to face some limiting believes I was using as excuses to not move forward. In summary, having Michelle as a mentor helped me to have an effective pitch ( I used to speak too much), my confidence when talking in public has improved, I have now tools to present a pitching deck, and I appreciate her sharing many other tools that have helped me grow my non-profit organization aZul for Better Living, Inc.

Sandra Raffaelli, Founder aZul for Better Living, Inc.

true self

The workshop helped me focus on my strengths and driving forces. I learned how I am perceived (by others) and what motivates me to do the work that I do.

Judy Joffe, Owner Choice PR LLC

Contact Us

Thank you for your interest! Please send us an email and we will respond to you promptly.


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