Are you ready to build and boost your brand confidence?

TrueSelfBranding connects dots to engage your brand.

Style a genuine brand that truly reflects you.

Dig deep into your core, your abilities, and entrepreneurship, to find and define what makes you, YOU!

Michelle Balaun, Coach & TrueSelf Mentor

TrueSelfBranding guides you in branding yourself, your business or your personal mission is a modern way of distinguishing yourself from the competitors and clarifying what it is that makes you the better choice.

If all this branding stuff is overwhelming, but you know that you need it – knowing what steps to take next for your business should be a priority. I can help you boost your confidence and create a DIY plan to launch your brand whether you are an entrepreneur or an employee. Remember, if you don’t create a brand, one will get created about you, without your input.

Take the Branding Tarot Quiz to find out where you are in your branding journey!

trueselfbranding confidence

Clarify, Simplify, and confidently move forward with your brand!


What is Branding?

Are you just starting out in your business, wearing so many hats you have no idea how to make it all look connected? Or you want a fresh start to what you’ve already been doing?

When you think of branding, you might think of a “logo” but branding is a way of identifying your product or service or… you. Today whether you are an entrepreneur or an employee we all have a brand. If you don’t create it one will get created about you, without your input.

Branding yourself, your business, your personal mission is a modern way of distinguishing yourself from the competitors and clarifying what it is that makes you the better choice.

Branding creates a voice for you or your company that reflects your message. And here’s the important part, consistency! All online communication and materials need the consistency of your brand. This brand, your brand, becomes the shorthand of what you stand for.

TrueSelfBranding can be the catalyst to launch your dream into a brand!


Working with Michelle is just what any entrepreneur is looking for. She is quick, witty, and so knowledgeable. I needed to get a handle on all my branding.  When I spoke to her she said, “I’m like your branding fairy godmother” and she is just that and so much more. She organized the mishmash I had in my head about where I wanted my business to go. Her ability to get my message and create a brand that reflects who I am as a professional is unique, strategic, and effective.

Eva Benmeleh, Psychologist, PhD


TrueSelf Branding helped us to launch our company. We had a name but needed to have a brand image that would distinguish us from our competitors.

Michelle created the brand logo and maintained our brand image in all of our marketing materials (Facebook, Instagram, Twitter, LinkedIn, Pinterest). When we launched in February 2017, we were unknown, and in a few short years, Michelle has helped us to cut through the clutter of social media and build our audience. We have over 15K page views per month and have very strong name recognition.

Janice Weinsoff and Tracey Kinker Gebert

Alexandra Marcovitch

I knew exactly what I wanted to contribute to others and had created a series that would do just that. Sadly I knew nothing about how to market it. I chose Michelle to help me. She quickly understood what I wanted, helped to get it branded and posted in record time. The first posting generated lots of responses in praise of all that we had done and in one week that first post generated what I had hoped to generate in a month. Reach out to her. I know you’ll be happy that you did.

Alexandra Marcovitch CPBA, CPVA

I originally reached out to Michelle of True Self Branding to help me improve my elevator pitch and she was not only able to help me speak clearly and effectively about what makes my company unique but she also delivered a complete brand deck that I’m using to revamp all of my digital communications. I’d found myself getting stuck on how to speak to what seemed like two different audiences, our clients and our team members and she helped me gain both the clarity and confidence to fully embrace our unique value. I look forward to a great year in a large part due to Michelle’s guidance!

Laura Gouin, CEO, Satiated Artists

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