Your Brand Fairy Godmother
What enables me to wave a magic wand and take your brand to the ball? I’ve experienced a thing or two about branding. My background is in The Devil Wears Prada industry. I’ve done literally everything in fashion. From hours of time on the sales floor (in high heels!), computer data input, buying, styling, photoshoots, fabric design, fashion shows, wholesale, retail, to private limos and corporate jets. Been there, did that, got the T-shirt.
I trained on the basics right here in the heartland of the USA, then I learned luxury branding while living in Europe, working for the American brand St. John Knits. I have learned through all my years in the Fashion industry exactly how brands work and the best and easiest way to move forward in branding. The flexibility and understanding I gained from working with various countries have given me the open-mindedness needed to comprehend what a brand needs.
Let’s create an extraordinary brand.
My name is Michelle and I started TrueSelf Branding so I could help solopreneurs find their way through the tangle of should, musts, and problems of branding your own business.
I’m not the kind of person who would choose between pearl white or cotton white for the walls, I’m more of a screaming pumpkin or passionate pink. But I can admire and enjoy a beautiful neutral room with white orchids. I have a keen eye to discern what changes would make a direct impact on your brand, in your style.