Meet Michelle Balaun
I’ve experienced a thing or two about branding. My background is in The Devil Wears Prada industry. I’ve done literally everything in fashion. From hours of time on the sales floor (in high heels!), computer data input, buying, styling, photoshoots, fabric design, fashion shows, wholesale, retail, to private limos and corporate jets. Been there, did that, got the T-shirt.
I trained on the basics right here in the heartland of the USA, then I learned luxury branding while living in Europe, working for the American brand St. John Knits. I have learned through all my years in the Fashion industry exactly how brands work and the best and easiest way to move forward in branding. The flexibility and understanding I gained from working with various countries have given me the open-mindedness needed to comprehend what a brand needs. So if you want to know all the elements that go into a brand or how to understand packaging and images. I am your brand ‘Director’!
I live in hot south Florida in a 70’s style condo on a golf course that I renovated by removing the walls, revealing polished concrete floors, and adding barn doors. I have the biggest kitchen you’ve ever seen, and a teen-aged assistant, my rescue dog, Phoebe.
Let’s create an extraordinary brand.
I started TrueSelf Branding so I could help solopreneurs find their way through the tangle of should, musts, and problems of branding their own business.
Whether you’re more of a pearl-white-on-the-walls kinda gal or you go straight for the screaming pumpkin passionate pink (like me), there is a flavor to explore. I’ll show you how to create the juiciest parts of your brand so you can be proud of your brand, your business, and all your accomplishments!