trueself branding elements

Meet Michelle Balaun

Brand Director. Brand Strategy. Detail and overview expert. Survived the 70s.

A director is the most important member of the cast. It’s the director’s vision that creates a cohesive show. Without a director, it’s all jumbled pieces. I direct and collaborate with my clients to bring their vision to fruition on their website, social media, and public speaking. Magically evolving their brand!

The majority of my career has been in the fashion industry and I lived overseas in Germany for 15 years. Lots of travel and lots of unique business experience all over the world allow me to be an excellent liaison in translating branding to business owners.

Let’s create an extraordinary brand.

One thing I’ve learned after working with a luxury fashion brand is how important ‘fit’ is. This is how I feel about branding for business. I believe in a couture-style approach rather than a cookie-cutter formula. Everyone’s business is unique and I love drawing out that particular quirkiness and developing that in their brand.

“I am so grateful to have found Michelle Balaun on my path at the right moment. I struggled with keeping myself accountable to others due to my resistance to rules. Michelle has a way to communicate that makes accountability seem like pleasure, light, and easy. I appreciate her sharing many other tools that have helped me grow my non-profit organization aZul for Better Living, Inc.” – Sandra Raffaelli, Founder aZul for Better Living Inc.
“Working with Michelle is just what any entrepreneur is looking for. She is quick, witty, and so knowledgeable. I needed to get a handle on all my branding. When I spoke to her she said, “I’m like your branding fairy godmother” and she is just that and so much more. She organized the mishmash I had in my head about where I wanted my business to go. Her ability to get my message and create a brand that reflects who I am as a professional is unique, strategic, and effective.” – Eva Benmeleh, Psychologist PhD
“TrueSelf Branding helped us to launch our company. We had a name but needed to have a brand image that would distinguish us from our competitors. Michelle created the brand logo and maintained our brand image in all of our marketing materials (Facebook, Instagram, Twitter, LinkedIn, Pinterest). When we launched in February 2017, we were unknown, and in a few short years, Michelle has helped us to cut through the clutter of social media and build our audience. We have over 15K page views per month and have very strong name recognition.” – Janice Weinsoff and Tracey Kinker Gebert Founders,
“I originally reached out to Michelle of True Self Branding to help me improve my elevator pitch and she was not only able to help me speak clearly and effectively about what makes my company unique but she also delivered a complete brand deck that I’m using to revamp all of my digital communications. I’d found myself getting stuck on how to speak to what seemed like two different audiences, our clients and our team members and she helped me gain both the clarity and confidence to fully embrace our unique value. ” – Laura Gouin, CEO, Satiated Artists
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