Identifying your brand certain… je ne sais quoi Whether you are a detective or an entrepreneur you need to find the identifying features of your brand. Something you don’t know about [...]
Too many shoes? I have sort of a pet peeve campaign, to change that all too common phrase “we have to wear a lot of hats”. Who is wearing hats these days? Shoes, now shoes are [...]
Dear Piggy, the brand must come first. Can I brand a market? Can I market a brand? Yeah, the second question sounds better. But if you are marketing a service it is a little bit more involved [...]
Couture or Off the Rack? OK, my fashion background is showing. After all, I have decades of fashion expertise. Here is your lesson…’ off-the-rack’ or ‘ready-to-wear’ [...]
One word. Color. Life is full of color! Before you decide on your logo and before you construct a website, I want you to think about the meaning and voice of your brand. Specifically about the [...]
Personal or for Biz, your brand speaks for you. Everything is important. Your website is important, your social media is important, your logo is important, your profile is important. It all [...]
Emotion Woo Woo What is your brand’s emotion? Sleek or romantic, fancy or sexy, traditional or ultra-hip… what does the brand feel like, smell like, look like? Who are the [...]
Remember that infatuated love feeling when you start dating? Your beloved can do no wrong, all your time is devoted to the care and consideration of your cherished pet. Yeah, that is how you felt [...]
Social Media is like Groundhog Day… Just like the movie with Bill Murry, social media just keeps repeating, repeating, repeating, repeating… auuuurrrrrgh! Will it ever stop? Nope. [...]
