DIY your brand…

without the woo-woo.

trueself branding story

Back in my younger days, to create a business you needed a brick and mortar store or office to be credible, but now it’s easier to hang up a digital shingle to open a business.

In 2005 when I moved back to the US from Germany, I dreamed of one thing… to start my own coaching business. The internet was quite different back then and websites and digital marketing were complicated and in infancy stages.

Taking the leap from years of corporate career security, I needed the extra dose of confidence to create the brand I wanted to use. I was my first client! Deciding on what is my brand… the horror of horrors, what if I choose wrong or make a mistake?

trueself branding TAROT

Why Tarot? Well, it’s a hobby of mine. Actually, the first Tarot book I received was when I arrived in Germany. Without anything else to do in an old farmhouse in a small village, I began translating and learning ‘both’ languages.

I like Tarot as a guide, a jumping-off point to think about so whether you take it seriously or not it can be a unique way to frame your ideas. It also helps to train your intuition. I believe deep inside we already know what we want but because of social norms and past history, we swallow those gut feelings.

Interpretation of your style into your brand does require tapping into your personal intuition. As a solopreneur or entrepreneur, you are your brand, and that can be hard to decipher.

Take a Quiz!

We all love to hear what the cards have to say…want to find out which Tarot segment your Brand is in? It’s easy and fun. Click the image to get to the official Branding Tarot Quiz!


Creating a brand isn’t a one-time thing, even Starbucks, Whole Foods and Martha Stewart periodically update their brand look and feel. Every brand evolves, grows, and adapts. But implementing the changes and being consistent is not only important, but it is also key in solid brand identity.


We all get stuck in the trap of “I need it to be perfect!” Especially true for women – – who often don’t even apply for a job unless they meet the requirements 100-110%, let me tell you right now… done is better than perfect. Following a checklist showing you the options will give you the path to follow.


Showing your true self in your brand makes your business or product special. Every brand needs to fit like a couture garment, designed just for you. When you present your brand you will feel stunning. It will fit you exactly. No more hiding, you can DIY your brand. It’s easier than you think.

A little love before you go… I want you to know, you are the one. You are taking this big jump to start your business, on your own terms. I believe you have all the knowledge you need you just need to follow your intuition.



You can DIY it, you can get started now, today, you can evolve and breathe life into the business of your dreams. You are exactly where you’re supposed to be on your path. Take heart I am with you, here for you and I believe in you.

Love, Michelle 

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