Fail Fast, Here’s Why…

Guess what, the world doesn’t wait for perfection…

Dragging on and endlessly changing, adjusting, and refining your concept is just too costly. As they say today, fail fast.

It was kind of baked into our DNA as young girls to do things the right way, dress the right way, act the right way, be nice, smile. Yeah, that ship has sailed. Turns out this is the longest most convoluted way of doing things. What if you spend all that time being perfect and it turns out to be wrong? You’ve waisted valuable time and your confidence will take a hit. Every time your confidence takes a hit, you stop trying a little bit. Oh, it’s never a big jump, it’s just tiny little things that you passively stop doing for fear of wasting time and getting it wrong.

Here’s the secret little sister…if you Fail Fast you have a lot less to lose. To build your confidence, adjusting to what will work will give you a boost. Instead of worrying, fretting, and stalling, you’ll be analyzing and taking action. Success is a series of small adjustments, not one big package you turn in all tied up in a bow. What have you been ‘perfecting’? Working on but not showing anyone because it’s not ready yet? Don’t you see that is tying your hands and limiting your potential.

No one gets it right 100% of the time. AND the timing only counts right now. I mean, was Madonna wrong with her Material Girl phase, nope, perfect for the 80s, but thankfully she adapted and adjusted and moved on. I was deleting photos on my too full phone, and I was looking through stuff from 5 years ago. Wow, 5 years ago feels like a lifetime. I thought about how much has changed in those 5 years. R-A-D-I-C-A-L changes. This is a relief, to think that in 5 years everything will be different (goodbye 2020!)

Action is the answer. But you have to figure out the question. What seems risky, scary, and a little crazy to you right now? Can you pull it out of the closet and take action on it? Worst-case scenario, you fail, right? Any other 100 scenarios, is moving forward in some way. Every step will gain you a bit more confidence, confidence in seeing that a ‘fail’ did not kill you. Makes it a little easier to go out on a limb and try a little more.

So go get those secret projects and show them to the world!

Where can you FAIL FAST?  Watch Too Many Choices Tuesday every Tuesday at 10 am for some inspiration. Or maybe you are ready to polish up your brand check out the Brand Fix Kit.

I want to hear about that secret project you are ready to take out of the closet! Let’s talk for a free 30-minute brand overview, a 30,000ft view of where you are on your brand, and what you could do next. DM or email me and we’ll set something up!

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