Before you start walking, where are you going?
Sometimes it’s fun to put on your boots and just walk out the door and go for a walk. It might seem random, but you still have a destination in mind. The destination is back home where you started, but it’s a destination nonetheless. You might have planned to walk to a park or the beach, or if you are somewhere not on lockdown, a stroll along the shop windows or farmers market. Can you spot the keyword here? No, not yet?
Before you start branding you’ve got to do some planning!
In theory, you get it… in theory, I get it. But in actuality? Actually, sitting down in front of a calendar and planning social media, blog content, and live videos for the next 3 months? Are you serious? Yes, I am here to tell you, it really pays off in clarity, continuity, and done-ness. It gives you breathing room and it also makes you appear super professional (even if you are doing it ALL yourself!). You’ve got it all planned out. Sounds like a nightmare doesn’t it. How am I going to decide what I want to post for the next 3 months? That answer goes back to planning. Create your mission statement and then plan out themes for your business. Following the core of what you do. I know you are chomping at the bit, raring to GO. But first, you need to plan it out.
Don’t hate the messenger.
You already knew this. Deep inside you were hiding from this. But listen, this singular step, creating your mission, then confirming the themes, correlating it to images will make it all flow much easier. Once you’ve done this successfully for one quarter, your planning muscle will be that much stronger and your apprehension, and procrastination will lighten. Don’t think for a minute that this isn’t a stumbling block for me as well. It is, but I don’t go it alone. I have a coach and accountability group to keep me moving forward. Especially if you are a solopreneur you need the help, assistance, and support of a coach in your corner!
Before you go, these boots are made for walkin’! Check out my Facebook live sessions, I’m hilarious. ;+) Too Many Choices Tuesday every Tuesday at 10 am. Then let’s talk for a free 30-minute brand overview of where you are on your brand, and what you could do next. DM or email me and we’ll set something up!