Why in the heck do I need branding?

When you think of branding, you might just think of a “logo” but branding is a way of identifying your product or service or… you. Today whether you are an entrepreneur or an employee, we all have a brand. If you don’t create it, one will get created for you, without your input or consent.

Branding yourself, your business or your personal mission is a modern way of distinguishing yourself from the competitors and clarifying what it is that makes you the better choice.

Branding creates a voice for you or your company that reflects your message. And here’s the important part, consistency! This brand, your brand, becomes the shorthand of what you stand for.

If all this branding stuff is overwhelming, but you know that you need it – knowing what steps to take next for your business should be a priority, then the TrueSelf Branding Day at The Addison is for you!

The Wait Is Over! August 20th!

Are you waiting to start your brand? The most often question asked about branding, is how do I start? I always answer, create a mission statement. Without your mission statement, you have no idea where you are or where you’re going. Which results in confusion, wasted time, and money spent. Ick. Who wants that?

After that, you need to keep the branding ball rolling. How about a live event giving you so many ways to get your branding done, from photography to virtual assistants, I’ve got it all in this one day. Come to get treated like a Queen, learn like a Boss, and feel what is like to know your brand is on solid footing. The Addison, August 20th, 10-4.

What do we do on TrueSelf Branding Day?

We’ll discover: 

  • Your core MESSAGE your brand offers your clients
  • Your core STYLE your clients want to see
  • Your core MAGIC that is inside of everything you do. 

We just don’t celebrate ourselves for no reason, so here’s the reason, creation or refreshing of your brand. Any invitation to The Addison is a special treat, combining it with a new style of intimate relationship-building benefits body, mind, and soul. 

No one really likes networking events, even though I can be outgoing, I absolutely detest group exercises, pushing business cards into hands and standing in my stylish heels juggling my handbag and house wine in a plastic cup. This event is small and VIP only. There are no cheap seats. You get to dress up, and sit down! You can focus on your own ideas and business details. You will eat on china plates with glassware! Champagne! Yeah, you deserve a day like this. 

Your Branding Blueprint

To start our day, you will be greeted by white floor-length linens, the Club Patio set with lounge furniture, and a Beverage Station in the foyer. A butler will pass Chilled Juice Shooters. Now let’s talk about all the logical next steps for you to bloom your brand and create the style and voice that is uniquely you. We will:

  • Create – a 2-word brand focus
  • VoicePick the voice that speaks your vision, colors, images
  • MissionWhat is the object or mission of your brand 
  • Social Media All the new stuff and how to manage it
  • Branding Photography – tips and tricks to get started

Your brand says who you are, what you do...

Shouldn’t your BRAND PHOTOGRAPHY say the same thing?

Our day will feature a segment with Portrait Photographer, Andrea Blakesberg, who specializes in Brand Photography

  • Learn the importance of images that speak to your brand
  • Hear the top FIVE pics needed on every website!

In today’s highly visual world, social media and your website are big factors in communicating to your target audience. Join us at TRUESELF BRANDING DAY to hear from portrait photographer, Andrea Blakesberg as she shares some tried and true tips and tricks to get you started with your own images.

As a special gift, each TrueSelf Branding attendee receives a one on one image consult strategy session with Andrea Blakesberg Photography, to be scheduled at your convenience. (Value $550)

Contact Us

Thank you for your interest! Please send us an email and we will respond to you promptly.


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