Do You Remember the Self-Destructing Tape Recorder?

If you’re old enough to know what a tape recorder is then you are old enough to remember the TV series Mission Impossible. Your mission, if you decide to accept it is to find your mission! What? Most brands have a very solid, very narrow mission. Get over thinking you need to appeal to everyone. That surely will leave you alone in the room with no one. Developing the mission for your brand is one of the very first steps you need to master before you move on to the other tasks. Your mission statement will keep you moving in a consistent direction. Mission and vision are usually spoken about in the same sentence although they are different.

Simply said:

Mission statements are present-oriented.

A mission is a written statement with your vision in mind, the direction you want to take your business. It reminds you of your vision for yourself and helps you make choices based on that vision. It gives direction to the things you do today as your work towards your goals.

Answer these questions:

What are you bringing to the world?
Why you?
Why this way?
Why now?
Why does your organization exist?
Why do you do what you do?

Vision statements are future-oriented.

Your vision is the highest-level statement of purpose and direction for your business. It’s all about your why. The big picture, almost to the point that it’s impossible to meet. Because your vision isn’t actually about what you do — it’s about who you are as a business and why what you do matters. It’s focused on hopes and dreams, on your contribution to making the world a better place. Your contribution to the whole world!

Questions to ask yourself about your businesses vision:

How am I making the world a better place?
What will a better world look like, as a result of what I’m doing?
What problem am I trying to solve?
How am I inspiring change?

Vision statements are like the answer to your mission statement. Your mission is focused on a direction. This has a powerful impact on your culture and your brand. Your vision drives your brand’s message, the way you serve and interact with customers, and the choices you make in terms of your products and services. You should accept your mission and start working on the statement. It will provide you with a much clearer path to your brand.

Are you checking out my Facebook live sessions every Tuesday at 10? Well, you should, I’m hilarious. ;+) Too Many Choices Tuesday. Need a little encouragement? Here are some gleaming testimonials from my clients. Let’s talk for a free 30-minute brand overview of where you are on your brand, and what you could do next. DM or email me and we’ll set something up!

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